Viajes el corte inglas could make competition to the imserso without subsidy
Vacation club, the tour operator specialized in tourism from Viajes El Corte English (VECI) senior, started to sell this Monday, March 23 through VECI network and from Holy week in other agencies with which it has signed agreements. VECI opted to not participate in the contest of the Imserso, or single or in the joint venture Mundiplan. Their plans could be different.
Could arise, through Club holiday and across all agencies, make the competition within three or four years to the Imserso trips, without subsidy. Although in sources close to VECI prefer to speak of complementarity rather than competition.
As ahead of this diary, Vacation Club announced at the end of last week to travel agencies (Viajes El Corte Ingles and a week later to the rest of the sector), the beginning of its activity and the placing on the market of their programmes aimed exclusively at senior segment.
And makes it practically at the end of the process of the contest of the Imserso trips. It should be recalled on April 1 to know is who will manage that subsidised travel programme over the next two years, extendable two others. They compete Mundosenior, Mundiplan and Logitravel.
A contest to which Viajes El Corte InglÃ©s, through its tour operator Vacation Club, opted to not attend.And have not missed you invitations, Mundiplan tried it. But is that, if the things you are Vacation Club as expected its boosters, VECI plans could be revolutionary and others.
Complementary to the Imserso offer
the goal that takes the address of Vacation Club agencies leaves clear his plans: “be the first Spanish tour operator specializing exclusively in over 60 years of age“. And in the surroundings of the director general of VECI, NuÃ±o JesÃºs de la Rosa, ensures that the pretense of Vacation Club is that its offering is complementary to the Imserso, avoiding to talk about compete.
Drivers will wait to see how the first develop four years Vacation Club activity, in the confidence that with a strategy of quality at competitive prices, to attract a significant volume of customers of a market potential in progressive growth, as it is the segment senior, whose purchasing power is also growing at the same pace.
Accounts which could be doing in VECI is that If the subsidy provided by the Imserso to the final price paid by the customer is 21%, Vacation Club can offer a more quality product around 15% cheaper than the current market price. Which would mean that the senior customer could choose between two products: one subsidized and queues, and one not subsidised, slightly more expensive (about 5%), but is intended to be more quality. I.e., and setting an example, if the Imserso offers a travel at 220 euros (which includes the subsidy), Vacation Club could offer something similar to 248 euros, but with a bit more quality and without public subsidy.
remember that Viajes El Corte InglÃ©s bought last holiday Club, Miguel Cantalapiedra, Director Mark was tour operator Quebrada Spanair (and formerly of Marsans). The aim was to open sales to all agencies sector, unlike Tourmundial which is exclusive tour operator agencies VECI.