Turisme de barcelona tourism management has become more complex
Barcelona receives 29 million visitors annually and half asleep in the Catalan capital, which has 125,000 regulated accommodation places. But the impact of collaborative economics has done to proliferate thousands of tourist apartments, many without legalize. The tourist success has generated a few side effects and some neighborhood unrest. In this environment, Turisme de Barcelona, directed by Jordi William Carnes, body prepares to take on new challenges.
what is your diagnosis on tourism in Barcelona?
The year 2015 has been very positive in the areas of growth and consolidation of historical markets mature. By various factors: the change of the euro on the dollar and the pound sterling. the price of the fuel; conflict situations in a relatively close area…
But the debate on the impacts of tourism in Barcelona has intensified…
There is a sensitivity by the city which we must bear in mind. The coexistence between citizens – whether resident well visitors – is a must.
You don’t hear often equality between citizens and visitors.
Are all citizens, the only ones living all year round and maybe others will live here a few days or hours. On the other hand, many people who came at first by a tourist attraction then stays to work in this city. There is a phenomenon of entrepreneurs that you would not understand if Barcelona is not a city that has become fashionable.
In the new era of challenges with respect to the management of the destination opening will role play Turisme de Barcelona?
There are two levels: on the one hand we are a platform for promotion and we also have to be attentive to the needs of the visitor. It would be like a cluster of tourism, with a private soul and a public soul. Therefore have the responsibility of being a partner, help the city in the challenges.
challenges as for example?
Some are related to coexistence. Others are how to tackle mobility problems. Or how to generate new products that help the decentralization of tourism.
Precisely the Barcelona brand is increasingly used by destinations and companies even more than 50 km. are there risks in this phenomenon?
as an opportunity. We have deepened an agreement with the Barcelona Provincial Council and work together tourist decentralization, so that not everyone goes to the same site. There are new attractions that can arise in the city itself, but will not be easy that they consolidate immediately. On the other hand, there are icons that already work near Barcelona in a space of 20 to 50 kilometers.
However, the tourist who comes a few days want to see the Basic…
Yes, but I think that there is a fact to consider: we have a very high percentage of people who come more than once. The first time everybody will go to visit those references that are in all the guidebooks, but once you have it seen have to offer more things.
This repetition rate I mentioned before, I do not know if you will recall memory.
40%. It is usually a person who comes by a Congress or Convention. then comes with the couple for a weekend. And then it appears with the family. Increasingly, in different forms of accommodation and activities.
Seems as if urban tourism is increasingly more sophisticated.
The important thing is to understand the cultures of the different countries that visit us. For years, we have worked with the public European and American, which perhaps would have the same cultural root. But now we enter new actors: the Arab world, the Slavic, Asian…
and how is adapting Turisme de Barcelona?
All our work traditionally business-to-business and now we would be starting also in business to consumer. The digital world allows it and forces you even. We also want that information offices are more modernized and adapted to these new audiences. Before, with three languages you practically cubrÃas 100% of demand. Now we have to add Russian, Chinese… Tourism management has sophisticated, has become more complex, and require new profiles of professionals.
How can they are seeing the impact of collaborative economics?
Practices of some of these companies are quite far from the original concept. At the bottom do not cease to be platforms of intermediation. need to know what is the real deal that is in the city because through the back door we are changing all of the urban planning: without any public debate, thousands of homes become tourist flats, in economic activities. It is understood that this phenomenon has been able to proliferate with the crisis, but we have to put some standards or we can do us harm.
This interview has been published in the revista HOSTELTUR of January and can be downloaded as a pdf document via this link.