Turespana suppresses the agreements with airlines and tour operators
As it has advanced Manuel Butler, director of TurespaÃ±a since January 5, the 2012 budget – that will be adopted in March – not already consider the cited conventions. These agreements enjoyed a special impulse during the time of Joan Mesquida, former Secretary General of tourism.
“Indeed, excised the conventions of co-marketing with the tour operators and airlines. “A few conventions which, on the other hand, created some situations of unrest among them, by mistrust given the high and growing competition”, explains Manuel Butler in an interview with Hosteltur, to be published in the March issue.
In any case, adds the director of TurespaÃ±a, implemented “agreements to undertake specific actions, which are not advertising, with smaller investments and specific objectives”.
10 million euros from 2007 to 2011
According to a report by the National competition Commission (CNC), TurespaÃ±a signed a series of agreements of “provision of services in respect of advertising or promoting tourism” with several airlines between 2007 and 2011, amounting to a total of EUR 10 million.
By TurespaÃ±a funds for these initiatives were “supplemented by general equal contributions by the involved airlines”, adds the report.
Iberia was the main participant in these agreements, being the only company that received funds annually (see graph).
’ With the exception of Iberia, TurespaÃ±a funds received by airlines not exceeded two million euros and in general refer to the promotion of Spain as a tourist destination, which makes it difficult to estimate its impact on different regions or different airports “, said the CNC report.
Closing of OTS’s
Another topic addressed in the interview with Manuel Butler has relationship with the network of Spanish tourism offices abroad.
“ Have a modernization of the network of OET’s presidential term.” We need them to adapt to new demands”, indicates the director of TurespaÃ±a.
To the question of if there will be closure of offices, Butler responds: “Yes, though not in brief.” Although there will be openings. There is nothing concrete yet, we are studying them, but will be done”.
The full interview will be posted in March magazine Hosteltur.