Tourism has created 82000 jobs in the canary islands since the crisis
According to the report, the estimate for the end of 2017 is that Canary Islands reached 16 million tourists, up 6.7%. In 2016, the arrival of tourists increased by 13%. United Kingdom and Germany continue to be the major emitting countries. Both represent 52% of all arrivals (33% United Kingdom and 19% Germany). Closure of European airlines face to 2018, is concerned the closure of Monarch Airlines (British), Air Berlin (German) and Niki (Austrian), companies that ceased their activity last year. For this reason, as explained by Promotur Turismo de Canarias, connectivity to these markets “will suffer setbacks and expected the number of tourists will be committed throughout the year 2018”. “This will require a greater effort to stimulate demand linked to a specific work of dialogue with aircraft operators to recover operations and squares and that will increase connectivity with the Islands,” adds the tourism promotion agency. See also the Canary Islands, best destination in the world in attracting’s air routes. On the other hand, the decision of the United Kingdom to abandon the European Union (Brexit) and the consequent depreciation of the pound have not had an immediate effect on the trips to the Islands. “As demonstrated by the increase in accumulated until November of 8.8% of British visitors. However, growth has moderated in recent months”. Market peninsular however, while trips of the Spaniards in general grew at 9% last year, bound journeys to the Canary Islands rose just 1.3 per cent. “The operators argue that there is demand for the Islands but that the success of the Canary Islands in recent years has led to price hikes by hoteliers (more than 30% from 2010) hard to assume for mainland tourists, prompting them to cut back capac” idades to the tour operation”. In any case, “prospects for 2018 are cautiously optimistic. The increase in airline capacity by 2018 reflects an improvement in expectations by operators who have been able to detect a greater demand for the Islands”. Other markets Italy was the country that registered a further increase in the number of tourists with a growth of 14.9% compared to the previous year. Behind Switzerland followed with 14.3%, Ireland (10.6%), United Kingdom (8.8%), Norway (8.7%), Finland (8.7%), Sweden (7.2%), Denmark (5.7%), the Netherlands (4.1%), Belgium (3.7%), Germany (3.4%) and France (0.2%). Other emerging markets like Poland, Romania and other Eastern European countries show a total increase of 21.5% compared to 2016. “This coincide with the strategy of the Canary Islands Government to work to diversify the origins of the tourist customer,” explains Promotur. In General, foreign tourists increased by 8% and the peninsular by 1.3%. Growth by islasAnalizando the growth of tourist arrivals to each of the Islands, the most striking is the increase in presenting La Palma, with one 24.7% increase over the previous year. After La Palma Gran Canaria, offers accommodation with an increase of 9%; Lanzarote with 8.2%; Tenerife with 7.4%; and Fuerteventura with 2.3% increase with respect to 2016.Estand de Canarias in Fitur 2018 expenditure Turisticosegun the survey of tourist expenditure of the ISTAC, forecast at the end of 2017 is 18,000 millions of euros in tourist revenue, one 9.1% increase over the previous year. On indicators of hotel profitability, according to the survey of occupation, price index and indicators of profitability of the National Institute of statistics (INE), “Canary Islands is the most profitable of Spain community, because it has the largest RevPAR (revenue means per available room) “.” In particular, during the period from January to November of 2017 RevPar stood at â‚¬89,57, exceeding by more than â‚¬17 to the Balearic Islands, which occupies the second place in the ranking”. Tourism employment on the other hand, and as reflected in the survey of active population (EPA), at the end of the third quarter of 2017 be counted 253.222 employed in the tourist industry, which represents an increase of 47.8% compared to the same quarter of 2009. “It involves the creation of 82,000 jobs from the crisis.” Challenges of Futurosegun explains Promotur Turismo de Canarias, “reached last year historical data pose a challenge for 2018: develop the tourism model of the future, sustainable and competitive, rather than its objective in the growth of the number of” “tourists, do it in five key challenges”. These challenges are listed below “The consolidation of its current tourism leadership against competing destinations such as base” to build the leadership of the future.” “” Diversification of source markets that come from our visitors, to reduce the risk posed to depend on the economic and political situation of a few countries “.” The diversification of our current typologies of tourists through deep knowledge of different motivations and an efficient segmentation”. “The differentiation of our offer through the enhancement of our natural peculiarities, but also our identity, our culture, our history and our personality as a people’.” The strengthening of the capacity tractor tourism with regard to other economic sectors and improving the positive impact of tourism on the overall value of the Canarian economy chain”. .