The spanish issuer seeks to grow by opening new markets
This internationalization has its main focus on you countries of Latin America. The reasons for focusing more on Latam which in Europe are clear. In the old continent markets makes years which are mature (as it has happened with the Spanish) and tourist companies operating in these countries have all caught hollow and are not going to allow to come out of a tour operator or agency to take market share. On the contrary, Latam is a land of opportunities as markets issuers of high-potential region, such as the cases of Brazil, Mexico or Argentina, just a few examples. Served by local companies and some U.S. markets, but they still have recess to give activity to others from the other side of the Atlantic. On the other hand, in the case of Spanish tourist companies, notably asset with which depart, how receptive in Spain of the Latin American markets, which has allowed them to establish synergies in those countries that can now go one step further towards a greater prominence. The story of the Revista Hosteltur reviewed cases of Globalia, Logitravel and Wamos as cases of growth through internationalization..