The ota will lead the conversion of china in the largest mobile market reserves in 2016
China will become the largest market of online reservations through mobile in 2016 and will be big online agencies that will lead the process, in which numerous startup have become a strong competition.
According to the consulting firm Phocuswright, the sector moved into the country 10,000 million dollars (8.900 million euros) by 2014, which was already more than one third of all reservations online from the Chinese market.
Everything that is happening in the country travel industry – from the divestment of Expedia in its local presence to the boom in the creation of start-up – is driven by innovation and development through mobile channels.
In China competition is fiercest between suppliers and agencies online, although the largest OTA, Ctrip, and metasearch engine Qunar are the undisputed leaders, especially after that great agency online Chinese bought a good pinch of its largest competitor, eLong, Expedia, which reported News HOSTELTUR tourism in the OTA Ctrip china purchase 37% of eLong.
At the same time giants of e-commerce such as Alibaba and JD.com have been deepening in its strategy of investments, acquisitions and reinforcements of the brands in the tourism sector of intermediation. As reported the Chinese giant Alibaba launches a new OTA , this company has reinforced its presence in the sector while according to new investment of ecommerce in one giant OTA Chinese, JD.com has invested 350 million dollars (312 million euros) in the Agency online Tuniu.
On the other hand, the strong momentum of the start up in tourism also poses a new competition, given its support from investors. The start-up Chinese travel industry online received funds from 1,700 million dollars (1,500 million euros) in 2014, twice and half more than the previous year.
While the sectors online and mobile travel is maintaining its momentum, the sector is in general being temporarily hit by the economic crisis in the country and the limits of the Government for investment in the business of accommodation and flights of public enterprises that they are also limiting growth. Even so, longer term it is expected that the total market for travel in China grow by 35% between 2014 and 1017.