The ota spanish grow in international markets
The arrival of the crisis to the national issuing market generated the reaction of the sector, which sought in other alternative international markets to continue growing. This has been the case of the Spanish online agencies who have opted for international expansion, as detailed in the report’s cover of Revista Hosteltur.
Online travel agency eDreams, Member of the Pan-European group Odigeo, has spent years opening up markets in other countries. In fact, after Spain, Italy represents a significant share in total sales. This OTA is present in 44 countries. Throughout 2012 opened in ten new countries, in 2013 did in , Greece and the Netherlands, and in 2014 in Russia. But not only in Europe, this 2015 has opened in Japan.
Course by Bravofly purchase two years ago prompted notably their plans for expansion to other markets, go hand in hand in a common strategy. In fact, Bravofly is characterized by greater internationalization, since the concentration of sales in its main market, Italy, is only 40%.
The following markets are France, Germany and Russia, and it also has a presence, although minor, in countries such as Sweden or Poland and Hungary in Eastern Europe. This group’s strategy is based more on purchases, and in the same way that did southbound, has plans for other acquisitions in France and Sweden. In March closed the purchase of Lastminute, which has a significant market share in United Kingdom, France and Germany.
Logitravel and Atrapalo
the Spanish online Logitravel closed in 2014 with implantation (or plans) to undertake it in nine markets: E spaÃ±a, Portugal, Italy, France, Germany, UK, Finland, Brazil and soon Mexico. Countries which have experienced higher growth in 2014 have been in Portugal and Brazil. Its latest openings have been in British markets and Finnish. Logitravel entered 34% of the total turnover of the international markets, and 66% of the Spanish issuing market.
For its part, Atrapalo focused its expansion in Latin America, where the online has grown in sales more than 100% during the past 2014. These markets are currently one third of the activity to catch it. The OTA started its international expansion with the opening in Chile in 2009, and later in Brazil, Colombia and Peru. And in 2013 opened in Argentina, Mexico, Panama, Costa Rica and Guatemala.
The case of Destinia, the online who heads Amuda Goueli, is different. It focuses its expansion in the markets of the Middle East, where, according to the Agency, sales have grown 140%. A year ago, which opened in Dubai, which adds to the offices that was already in Cairo. Destinia has presence in 25 countries and websites in 32 languages. International sales represent 30% of the total. The full report can be seen in the latest edition of the Revista Hosteltur.