The mobile reserves to feed to the ota in asia
Asian markets show a strong growth of the segment online, especially driven by the impulse that is assuming the popularity of the use of mobile phones, an opportunity that are taking advantage of online agencies in
particular to win customers.
The potential of the emerging online segment will remain in the coming years, stimulated in large part by the democratization of the use of mobile devices that are facilitating access to offer online all
type of products, and in particular the tourist. Asian markets are showing increased momentum, with China and India to head.
According to data from PhoCusWright, China will become the largest world market online reservation through mobile in 2016, the large OTA, such as Ctrip and eLong, next to the metasearch Qunar, who will lead this process, although
the growing competence of the new startup.
From the consulting firm point that everything that is happening in the country travel industry – from the divestment of Expedia in its local presence to the boom in the creation of startups – is driven by innovation and development through
In India the OTA are trying to compensate for the fall of its market share in hotel reservations with a strong investment on offer through mobile, trying to achieve the best experience for the user. About one of every five dollars of
revenue agencies in the country online reservations comes from mobile.
Is that the reserves through these devices reach the 3,200 million dollars (2,800 million euros) in 2017, the OTA who would manage the immense majority.
Between 2012 and 2015 mobile in the whole of Asia-Pacific stocks have quadrupled, and in fact the accumulated by China, Japan and India accounted for 4,600 million dollars (3,300 million euros) in 2012 and become the 18,700 million dollars (13,500 million euros) by 2015.
While the OTA will strengthen its leadership in the area, as its global turnover by gross reserves has gone from 30.400 million dollars (26,900 million euros) in 2013 to 37.700 million dollars (33,300 million euros) in 2014, what
meant an increase of 24%, gaining 39% of the market online.
Projected for 2015 is one even greater increase, 47.700 million dollars (42,200 million euros), while in 2016 they would reach the 59,000 million dollars (52.200 million euros) and in 2017 71.700 million dollars (63.500 million euros).
The intense growth of the turnover of the online in Asia has been fueled mostly by mobile penetration and the segment of accommodation with the aggressive strategy of meta search engines as Qunar regarding hotel reservations
direct to playing an important role in the explosion of this segment.
files adjunto: Mobile reserves Asia….