Serhs launches new wholesale brand iberovacances
SERHS Tourism, inbound travel agency and supplier B2B services for travel agencies and tour operators international, now opens to the French market with the launch of the wholesale brand Iberovacances and the signing of agreement of partnership with the company Calafell Evasion.
“After the official launch of Rhodasol in Portugal, Iberovacances complements this process of expansion which aims to SERHS Tourism. Both initiatives respond to the firm commitment to strengthen the presence of the wholesale markets of proximity, especially going to the retail channel. As a condition of distributor B2B and receptive has been an unresolved issue in all these years”, point sources of the catalan group.
DelfÃ Torns, director of the division of SERHS Tourism put revealed that “for the new brand of Iberovacances, has been chosen the formula of Joint Venture with a French company given the maturity of this market and the significant barriers to entry posed to start operations from our country”.
Iberovacances Headquarters will be located in Salou (Tarragona), annex offices SERHS Tourism have on this population. in addition, will have a native team. Iberovacances is a brand that originally belonged to Calafell Evasion and that after the agreement reached becomes part of a new company owned largely by SERHS Tourism. This new company will have representation of both companies on its Board of Directors and will feature JÃ©rÃ´me Pouil as CEO.