Poland obtained the greatest improvement of the revpar for the eu in 2011
According to data of the European Cities Marketing (ECM), the 27 EU countries to which adds Switzerland experienced improvements without exceptions of RevPar. In those countries that the hotel business is high – United Kingdom, France, Germany and Benelux – average ranged between 4% and 6%.
The average occupancy was 66%, two points above 2010, the year in which the European hotels had already lived a recovery. The rates were for the major capitals and cities such as Berlin, Hamburg, Munich, Paris or Amsterdam, they equaled or exceeded 75%, occupations highlighting London which ended with 85% of average.
In the tail of the occupancy levels were Spanish or Italian cities such as Zaragoza, Seville and Bologna, which reflected the difficulties of domestic markets. But even cities with a very seasonal demand, linked to exhibitions or fairs, as Cannes or Hanover progressed in 2011. Those cities that fell were very rare, and did not exceed a point downspouts.
The strength of demand has maintained a significant improvement in the average daily rate (ADR), which has around 4% of increase in many cities. Only some cities played with price to stimulate demand, including some German – Berlin, Leipzig, Munich, Nuremberg, Italian -Florence, Turin – and Spanish-Bilbao, Madrid, Zaragoza-.