Paradores increases sales by 30% through its web
Paradores has increased sales through its new website with 30% more revenue than in 2013, as confirmed by its president, Alarcó Angeles , receiving the award 360 IE Tourism Club , as published HOSTELTUR news tourism , with which the power of its brand, its positive development in recent years and its special adaptation to change is recognized.
And the viability plan launched with the arrival of the current team has paid off in 2014, which has thus become the year has reversed the trend of decrease in the last five years. Paradores All efforts have been directed togrowth in sales and process cost reduction , as highlighted by its president in his speech after accepting the award.
Proof of this is that in the last year Paradores has increased its EBITDA by 162% to 16.5 million euros . This improvement, according Alarcó, was due to several factors, including the modernization of facilities, thesegmentation of the offer or the improvement of all commercial systems .
In this sense Paradores has segmented its offer six new experience of accommodation and catering , to boost tourism experiences after a study of the perceptions of customers.
Angeles Alarcó picked yesterday afternoon, at the hands of Ramon Estalella , director of Superior Program Tourism Management (PSDET), the award granted by the Club of Tourism of the Instituto de Empresa , which consists of more than 1,200 professionals maintaining a permanent link with IE .
After delivery, Professor Charo Silva gave a lecture on ‘Quantification of the variation in the sales price of the service by belonging to a brand,’ and closed the event Antonio López de Ávila , president of Segittur .