Morocco missing infrastructure to compete with the spanish beaches
However, Morocco is betting future by increasing its range of ’Sun and Beach’. The destination star in this segment is, by far, Agadir, situated in the Atlantic. It concentrates 16% of the total Hotel supply in the country, a percentage that exceeds half the total of the ’Sun and Beach’. In this sense, both sources of tourism in Morocco and of the markets, characterized by the Mediterranean zone of Saidia, that even though it has only 8,500 hotel rooms, is the future of the destination. But that goal is still far and required the Moroccan Administration’s effort to convince European hotel chains, especially to the Spanish, so they commit to build and expand capacity. In this sense, the CEO of Luxotour, Antonio Guerra, refers to “low hotel capacity in coastal areas” as one of the weaknesses of the Moroccan destination. Something in that match in TUI Spain: “hoteleraes weak infrastructure and, although there are quality hotels, are insufficient.” In recent years there has been great news or important updates. Only be carried out renovations needed to keep hotels in basic conditions”, says Ana Siverio, Director of medium-haul tour operator. However, the CEO of Luxotour, adds that “an increase of hotel capacity, especially by chains Spanish like Melia, Iberostar or Be Live, to strengthen its presence on future destiny” can be seen in recent years. In terms of strengths, as well as greater security with regard to their neighbors and competidoresarabes, operators stand out for European markets issuers the currency factor, favor the fluctuations of the dollar to the euro, and the dirham is moving to the beat the American currency. Pick up in 2017 in the Moroccan destination figures, in 2017 recorded the arrival of 11.3 million tourists, an increase of 10% over the previous year. In this sense, Luxotour emphasizes that its sales grew by 12% last year and expected to grow another 14% this 2018. War refers to the previous evolution of fate, and points the drop suffered in 2015, as attacks in Tunisia contagion effect, “one of them clearly against the beach tourism”. A lowered that continued in 2016.El Mazagan Beach Resort in El Jadida. Meanwhile, TUI Spain not quantifies the growth in 2017, although it describes him as “large increase”, and adventure that “the forecast for this 2018 is double the figures of last year”. While official sources of the Moroccan administration point out that the forecast for this 2018 is to reach 11,75 million tourists, and, in the medium term, hoping to reach 13.4 million by 2020, according to Mohamed Sofi, director of the national Office Moroccan tourism for Spain. It is worth mentioning the tremendous growth experienced by Morocco in the past 12 years, from 5.8 million tourists in 2005 to the aforementioned 11.35 in 2017. All its main markets grew last year: France (1.6 million tourists) grew by 11%, Spain (710,000) increased their travel 15%, United Kingdom (490,000) 6%, and the further increase in Germany generated it (330,000) which grew 27% as effect of the Fall Turkey. However, this rebound in 2017 occurs after three years (2014, 15 and 16) of stagnation. A behavior that has its parallel in the evolution of the hotel offer. While in 2016 it increased 5% in the total of the country, as regards the ’Sun and Beach’ destinations just grew 2% in recent years. As the first issuer market of Morocco, in 2017, the number of travel sold by French agencies grew 18% and stood as the sixth destination, behind Spain, Greece, Italy, Tunisia and Portugal, according to SNAV..