Lloret de mar is the conversion of the destiny plan
Lloret de Mar, one of the leading destinations in Catalonia with 1.1 million tourists and 5.5 million overnight stays per year, has presented its first operating plan to carry out a comprehensive restructuring. Besides the urban reforms and new hotel facility projects, the town has embarked on a crusade to eradicate malpractices of tour operators and antisocial behaviors.
Lloret de Mar tourist conversion plan was presented on February 18 by the Generalitat and City Council.
The document includes the recommendations of a working group, which last year has identified, prioritized and scheduled a total of 29 actions that must be carried out of here until the year 2020.
“Plan for the improvement of the destination includes both public amenities and transport routes, such as improvement of the hotel floor. That shall be adopted a series of measures planning to encourage the renovation of hotels and moreover will seek financing from European funds,”said Rome Codina, Mayor of Lloret de Mar, HOSTELTUR told news tourism.
For its part, the Government points out that the plan of comprehensive restructuring of Lloret de Mar is the result of “consensus and gotten agreement between management and entrepreneurs”, according to Pere Torres, Secretary of the Department of enterprise and competitiveness.
In this sense, the President of the Business Board of tourism of Lloret de Mar, Josep Maria Molist, representing the private sector, points out that “employers have committed themselves to promote concrete projects”.
2011 binge tourism crisis
the renewal of Lloret de Mar, a mature destination for Sun and beach, is a unresolved years.
But was from the summer of 2011, following the serious events linked to the so-called tourism binge, when administrations and businessmen began planning to fund a comprehensive restructuring of the destination project. See the news of that year Lloret de Mar announces a “turning point” in its tourism policy.
Online, new civics and public Ordinances were passed in 2012, aiming to eradicate this spree and uncontrolled tourism even if it means that certain tour operators leave the town, as has been the case.
Thus, it began to fine drinking alcohol in public, the launch of objects from the hotels, the breach of commercial schedules, promoting routes of shots by the bars, etc.
In 2013, for example, were imposed fines amounting to a total of 202,000 euros and last year the sanctions came to the sum of 143.000 euro.
“The important thing was to impinge against the dynamics of some tour operators, which undermined the neighbours and damaged the image of the destination,” says the Councillor of tourism of the town, Jordi Orobitg.
Currently, Lloret de Mar boasts 30,000 squares of hotel accommodation, as well as 1,700 homes in tourist use legalized, and four campsites (with 4,000 seats).
The year past, travelers staying at these establishments paid in total 2.5 billion euros in the tourist rate current in Catalonia. 30% of this amount is reinvested in the municipality and in promotion campaigns.