Have internet travel bookings peakedij
Analysis / technology, in the broadest sense of the word, was one of the star in the fair ITB in Berlin, to which I had the opportunity to attend as Special Envoy of HOSTELTUR news tourism at the beginning of March. Spoke – and – digital trends, wearables, apps, mobile devices … but should be repescar a fact that went unnoticed in that tsunami information.
And is that according to the World Travel Monitor report the fair ITB prepared by the firm IPK, the progression of the book online contracted directly by the consumer continued throughout 2014, with an increase of 7% globally.
This means that 66% of international worldwide trips are already booked online directly by the traveler himself, according to IPK.
In any case, we are talking about reserves through agencies online, hotels, airlines, etc, or new intermediaries websites based on the collaborative economy.
However, as it clarifies the study, there are “signs” that online contracts made directly by the consumer could be reached “saturation” levels in mature markets issuers.
Said stop maximum would be about 70% of the total of the book travel in those countries.
Therefore, according to the World Travel Monitor, the global of traditional travel agencies market share “would have stabilized more or less in the 24%” of international travel total.
In the same fair ITB ReiseAnalyse 2015, specific research on the market issuing German. According to the said report, online bookings are still gaining ground in Germany were also reported.
If in 2005 online bookings accounted for 11% of the vacation travel market, became 35% in Germany in 2014.
This is due to a “structural change” because increasingly more loose services (hotel, transportation, etc) are reserved. “Expected that by 2020 the majority of all vacation travel will be booked online“, warns the report about the German outbound market.
In any case, the same ReiseAnalyse also indicates that, at the moment, tourist package is still the most important holiday organization form, and travel agency one of his outstanding booking channels”.
Thus, the 42% of holiday travel contracted in Germany in 2014 corresponded to the formula of the organized package. In the year 2005, this percentage was 48%.
Recently, an Association of consumers of Aragon said that “already nobody goes to an agency to book flights or hotels”, giving rise to an immediate response by a group of travel agents.
In any case, if the World Travel Monitor report is correct in its forecast in the sense that online bookings are playing ceiling in the mature markets and that physical travel agencies will be left with a market share of 24% of international travel, that will follow meaning many business and numerous other opportunities.
But surely the sector of travel agencies that in the future to focus on that 24% will be different from that we have known until now.
Or to be more exact, the travel agencies market will be very different from the 1995-2007 period, the years of the expansive phase of the Spanish economy.
Remember this fact: while the Spaniards spent 9.8% more on their trips abroad last year, reaching a volume of 13.565 million euros, we are still far from the record reached in 2007, before the crisis, when a volume 14.466 million euros was reached.
But that is another story and reason for another post.