Germany expected to reach 80 million overnight stays by foreigners by 2020
Germany closed 2014 with a 5.1% increase in the number of overnight stays of foreign tourists, to 75.5 million, as explained by Ulrike Bohnet, Director of the national German Tourist Office (ONAT) for Spain and Portugal. Taking into account the upward trend of the past five years, they strengthen the country as second travel destination for Europeans after Spain, this market expects to reach 80 million overnight stays by foreigners by 2020.
“Germany has been traditionally a market source of tourists, but begins to also mention as a recipient country,” says Ulrike Bohnet. Indeed, clings to his position as second destination in Europe for travellers on the continent, after Spain and ahead of France. Our country received more than 55 million of tourists from the Continent, the German destination, 50 million, and the French market, 37 million, according to data from the German National Tourist Office in 2014,.
The growth of the tourism industry has its origin in the unification of the country, 25 years ago, and has been favored by a good value for money, says Bohnet. In fact, the contribution of tourism to gross domestic product (GDP), with a 4.4%, has already passed to some of the most important sectors of this country, as the construction, which is 4.3%, and the automobile industry, which contributes with a 2.3%.
In 2014, Germany beat his fifth consecutive record in overnight stays by foreign tourists, surpassing for the first time the 75 million, according to the Federal Statistical Office. Thanks to the positive trend of recent years, expected to reach 80 million overnight stays by foreign visitors in 2020 and exceed 121 million by 2030.
Nearly a million Spaniards travels each year to Germany. In 2014, recorded an increase of 5.8% in their overnight stays, with nearly 2.15 million, above the record reached in 2011, when it reached two million for the first time.
Director of the ONAT has launched this week in Madrid his country’s promotional strategy for this year, which will focus on four areas: traditions and customs – according to their reports, appear among the ten main movita for travel to the destination germano-; 25th anniversary of unification, which although it took place in 2014 will be a continued this year. thematic routes and acts on the occasion of the 500th anniversary of the birth of the painter Lucas Cranach the younger.
Ulrike Bonhet said that 42% of Spaniards decides to travel to your country to learn about their traditions, a percentage far higher than the average which stands at 21%.