Eltenedor enters portugal and brazil with the purchase of besttables
ElTenedor, property of TripAdvisor, has acquired the booking platform BestTaBles online, which operates in Portugal and Brazil with more than 1,200 restaurants.
Company that is focusing its strategic expansion in Europe, from 2014 has acquired MyTable.it and Restopolis, in Italy, and by IENS in Holland. Now with the purchase of BestTables, the Group of internet reservations will expand its business in the continent and will step into South America, since this platform operates in Brazil since the summer of 2014.
Mark ElTenedor, which is part of the LaFourchette group and which was acquired by TripAdvisor in may 2014, is so consolidated as the European leader in booking restaurants thanks to these acquisitions and organic growth.
“We are very pleased with the acquisition, since the BestTables team can help us to develop our activity and to know what the customers want,” said co-founder and Managing Director of the group LaFourchette, Bertrand Jelensperger.
Its acquisition by TripAdvisor has allowed ElTenedor expand into new markets and generate more bookings for restaurants thanks to the 315 million unique monthly visitors and more than 200 million opinione who receives this travel website.
In this way, the company has had to expand its equipment in Spain and France, according to the company. Its central, located in Paris, now has more than 100 employees, including 40 dedicated exclusively to the r & d.
ElTenedor has a network of more than 20,000 restaurants and more than six million users a month. The platform operates under the brand names LaFourchette in France, Belgium and Switzerland, and in Spain ElTenedor TheFork in Italy.