Cantabria tourism reached 109 of regional gdp
The impact of tourism in Cantabria accounted for 10.9% of the internal gross product (GDP) regional, with a total of 1,342 million EUR, and 11.4% of the employment, with 24.590 workers in the sector, according to data from the study of the economic impact of tourism on the economy and employment (IMPACTUR) referred to the year 2014.
The Minister for innovation, industry, tourism and commerce, Eduardo Altenfelder, presented March 27 at a press conference the results of this study, the Exceltur organisation takes place in the region from 2012, noting a “positive” trend and that has improved “dramatically” in these three years.
Accompanied by Exceltur, JosÃ© Luis Zoreda, Executive Vice President and the director-general of tourism, Santiago Recio, the Counselor explained that this study is “essential to take the right decisions” for the tourism sector, because it analyzes the “strengths” of the same but also the “shortcomings” on which action must be taken.
Altenfelder has extolled that the tourism sector accounted for last year 10.9% of GDP, the historical series “Max”, which meant a growth of two-tenths to 2013 and seven from 2012. This is due, said, “to the good performance of foreign demand and domestic tourism consumption”.
Also stressed that jobs in the tourism sector reached the 24,590 last year, representing 11.4% of the total employment of the autonomous region.
In addition, the jobs associated with the sector grew by 4.4% in relation to the previous year, with the creation of new jobs 5.582.
The owner of tourism has also pointed to the “importance” of this sector in the economy of Cantabria evidenced the “value-added” generated in other sectors.
As well, it has been suggested that, for every 100 euros in tourism, there is an expenditure of 25 others in other sectors, a trend that also occurs in employment, since, for every 100 jobs in the tourism sector, other 29 are generated in other activities.
Evolution of the demand
in terms of the evolution of tourism demand, Altenfelder has stressed the of foreign travelers, whose presence in the region increased to 18.3% in 2014 compared with 14.5% in 2007.
Foreign tourists totaled 700,000 overnight stays in the autonomous region, 20% more that in Asturias, neighboring community with twice the population and size of Cantabria, highlighted.
The Minister has blamed the increase of foreign tourists to the marketing plan which is carrying out the Executive and which is intended to “strategic” attraction of these visitors, as well as to the “very important effort” that is being made to have more destinations in the Parayas airport, that this spring will have 21 destinations, “the largest number in the history of the airport”.
Executive Vice President of Exceltur has indicated that the regional government has launched “a good strategy” since it has not only managed to increase foreign demand, but that this demand has had “a greater associated expenditure”.
JosÃ© Luis Zoreda has highlighted the importance of the tourism sector in Cantabria is also observed in the collection of taxes. Thus, pointed out that in 2014 the tourism accounted for 10.5% of the taxes collected in the community, with a total of 276 million euros.
Also pointed out that public investment in the sector last year was in Cantabria 84 million euros, i.e., 3.6% of the total public expenditure. In this regard, urged to make “greater efforts” in this regard the relevance of the sector in the economy and employment in the region.
In general terms, the Executive Vice President of Exceltur has considered that it has “merit” that tourism GDP has expanded in Cantabria for three consecutive years and more being “years of crisis”.
“Despite the small territory of the autonomous region, is at the level of the great country that we have”, said Zoreda, at the time which stated that, in the National Assembly, tourism represented in 2014 a 10.9% of GDP (as in Cantabria) and 11.9% of employment (five tenths above).
Impactur Cantabria report can be downloaded as a pdf document via this link.