Bravofly course will reorganize under a master brand after integrating lastminute
Bravofly heading Group has announced that it is working “to create soon a single company, a brand, a platform and a main brand”, as part of its reorganization after the purchase of Lastminute.
As they have explained to News HOSTELTUR tourism group sources, company confirmed details on this motion in mid May, although it has ensured that local brands, such as heading for Spain, will not disappear since they are very recognized by consumers and iconic.
Group advanced last March 26 that “Lastminute acquisition will have a significant impact on our group in terms of size and organization, and we have already developed a new organizational structure that will allow us to manage the integration process” .
As reported by this newspaper at Bravofly course completes the acquisition of Lastminute, the purchase was completed in early March, once binding by the company in December 2014 and offer fulfilled the consultation and information process employees.
The value of the gross sales of Bravofly course Group and lastminute.com in 2014 reached approximately 2.5 billion euros, with revenue close to 260 million euros, consolidated its excellent financial situation and a balanced geographical distribution.
As collected Bravofly course won 7.2 M €, 41.5% less, the Group recorded a profit of 7.2 million euros in 2014, up from the net profit of 12.3 million euros in the previous financial year, representing 41.5% less.
The company attributed the decrease of its benefit in the extraordinary cost that the Public offer of sale (OPV) for your departure to bag of 25% of the capital, at a cost of 3.9 million euros.
For the net income, amounted to 147 million euros, up 19.3% in 2013, thanks to 8.8% more than average in the business of Bravofly course – 7.8% more on flights and a 13.3% in other services-.