Barcelona captures a medical megacongreso for 2016 and 2019
Barcelona will host the European Congress of Nuclear Medicine in their editions of 2016 and 2019, event that will bring to a close of 5,500 delegates each time. This operation has been possible thanks to a strategic alliance with Vienna.
As reported by Turisme de Barcelona, the Barcelona Convention Bureau and the Vienna Convention Bureau (VCB) have joined forces to host the Congress in their respective cities for six years, during the month of October.
In this way, “the European Association of Nuclear Medicine (EANM) has decided to rotate their annual between Barcelona and Vienna congresses – who proposed a joint bid – and an additional city that will change“, explained the Agency’s tourism promotion of the Catalan capital.
Thus, Barcelona will be the first of the three cities to hold this Congress in the Center of conventions international Barcelona (CCIB) in 2016, followed by Vienna in 2017 and a third city in 2018 until the cycle start again again.
Every year around 5,500 delegates travel to the European Congress on Nuclear Medicine, which lasts five days and is accompanied by a large trade show.
Strategy for large congresses attracting
As explained by the President of the EANM Arturo Chiti, “thus not only save costs, but also allow the Conference management team can optimize logistics, getting the Committee of Congress can concentrate more on the content.” The fate of every third year is selected among cities in the North and East of Europe”.
“Both the Barcelona Convention Bureau as the Vienna have collaborated since 1995 to be known outside of Europe – a relationship that is unique in the international business conventions until today.” This relationship has intensified since 2012, and now also includes the nominations joint conference coming into tender in series (co-opetition) “, explains Turisme de Barcelona.
“In the future more will come”
According to Cristoph Tessmar Director of Barcelona Convention Bureau, “the Alliance with Vienna is giving very good resultado:between both cities because we have captured two of the most important congresses at European level and in the future will be more, if fruit projects in which we are working”.
For his part, Christian Mutschlechner, director of the Vienna Convention Bureau of the patronage of tourism of Vienna, stressed: “this latest success of our strategy of co-opetition comes to demonstrate that learned to identify the needs of the organizers by long-term planning security.“But, of course, this can only work with even partners who put the necessary mutual trust’.
Also see Barcelona ensures 223 Congress here until 2021.