Barcelo travel will launch one ota

The division of travel Group Barcelo is planning to launch a brand of online travel agency (OTA) within two years. This their business plan, provided it according to this newspaper the CEO of Viajes Barceló, Gabriel Subías.

This launch of an online agency by Viajes Barceló is another bet within its objectives of deepening of the process of vertical integration, and with the horizon expand your sales channels. In this sense, Subías has clear “eye-branded travel online is limited. Go to the customer online requires a brand online. “We have in our business plan the launch of a brand online within two years”.

Viajes Barceló Group currently consists of the network of travel agencies B the travel brand, the team of tour operators that integrates, among others, to the fourth island, Quelonea, Jolidey, the newly-bought Special Tours and the upcoming relaunch of Viva Tours and the airline-Evelop.

On the level of large agencies face to face online sales, recalled published by this newspaper reporting on the percentage of sales online of major networks, that media does not reach 10% of the total. Thus, Viajes El Corte English (VECI) recently has presented new features on its website which includes alternatives such as the autorreserva. Its medium term goal is to sell 10% of the total online, which would exceed 200 million euros.

Other large networks are their sales through the Internet between 5% and 10%. Thus, for example, Viajes Halcón sells online a 6% and expects to increase this index, with the aim of reaching the 114 million euros, 8% of the total.

For his part, Nautalia sells over the Internet between 5 percent and 7 percent and aims to reach the 10% “no more, want to keep it with complementary channel,” say in the Agency of the Group Wamos. “is a complementary activity, we do not want to compete with the OTA, but yes have a good channel.” As soon as B the travel Brand, currently 6% of the total number of sales is via the Internet.


Posted by on Jan 26 2016. Filed under Transportation. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

Leave a Reply

300x250 ad code [Inner pages]
120x600 ad code [Inner pages]
Powered by Alhambra Solutions