Apple creates itravel to become new tourist intermediary
In the same way that iTunes allows Apple get a Commission on a label every time a consumer, in any part of the world, low is a song to your Iphone or Ipad – and the same for the case of publishers or film companies – iTravel tool will allow the company founded by Steve Jobs further diversify your business.
In this way, the application iTravel for Apple’s mobile devices will be able to close and bring together the flight, hotel and car reservations, offer upgrades to the client once already has bought a ticket for example, or enhance cross sales, once the tourist has arrived at the destination, offering multiple entertainment options, among many other functions. All in the Palm of your hand.
At the moment, Apple has begun to register several patents related to iTravel and remains immersed in the process of development of the tool, since it must converge systems of reservations from thousands of suppliers.
likely iTravel will also make payments using your own iPhone or Ipad, since new generations of these mobile devices will be equipped with NFC technology, a microchip that is already widely used in Japan and that makes the smartphone in a portfolio virtual.
valuations < br / > < br / > "that tourism will inevitably land on mobile devices is beyond doubt. The smartphone is the only device that goes with us to all sites and has become indispensable in our lives, so it seems obvious integration in these terminals”, says FabiÃ¡n GonzÃ¡lez, Manager of ICT projects of the Instituto TecnolÃ³gico Hotelero (ITH).
and although currently already has on the market a wide range of travel applications for mobile (for booking flights(, hotels, restaurants, travel guides, etc), “the added value of iTravel will reside in focus all that offer in a single application, on a single device,” highlights this expert.
< br / > As a aims FabiÃ¡n GonzÃ¡lez, "being a technology company, Apple the predictable strategy would integrate into iTravel to OTA’s”, comparators, metasearch, Consolidators, or any other agent of tourism distribution that would allow her to have the largest number of possible product with very competitive rates”.
weaknesses < br / > < br / > regarding the disadvantages of iTravel, the ITH TIC project manager recalls that iTravel is only available for customers of Apple devices, which will constrain their potential growth.
and on the other hand, will have to take into account the roaming rates. “Even though all studies point to significant increases in penetration and buying through mobile devices, the use of smartphones in destination is subject to fees, abusive for the time being, of the operators abroad, something basic in a tourism sector.” < br / > < br / > But as soon the operators offer affordable rates for voice and data abroad, "their use will be extended exponentially", concluded GonzÃ¡lez. In this sense, the European Commission intends to excision of the roaming implementation in the 27 countries of the EU as too late by 2015. Also see the report the new revolution of tourism, published in the revista Hosteltur in August.
latest financial report of Apple reports that in the last three months of 2011, the company sold 37 million iPhones worldwide. On the other hand, technology industry analysts believe that there will be 54 million iPads to the year 2016.